This week’s C&IT news featured two stories that led us to beg
the question: what’s in a name?
BI
Worldwide, a company that C&IT has referred to in the past as BI Worldwide,
has rebranded as… er BI Worldwide (although they’d prefer we use the
bolder upper-case BI WORLDWIDE). To be fair, the move is to create a consistent
brand across the globe – including in markets where it is not referred to by its full name – and it also saw the group unveil a redesigned logo. So from a busines perspective, it makes sense.
